Sony’s latest #LiveFromPS5 marketing beat is here. The platform holder is aggressively pushing its current-gen console now that PS5 stock is much easier to find, and part of that campaign is this latest installation in London. This marketing stunt brings attention to The Last of Us, leaning on the recent TV adaptation’s huge success.
In Shoreditch, Sony has installed a special exhibit that turns one room into a cordyceps-infested ruin. Encouraging passers-by to check out The Last of Us: Part I after watching the HBO show, it looks fantastic, albeit pretty creepy. Here are some photos of the scene:
In a follow-up tweet, PlayStation says this will remain in place from today — 17th March — through to Tuesday 21st March. If you’d like to take a look for yourself, head over to BOXPARK Shoreditch between 11am and 7pm.
Have you seen this latest marketing push from Sony? Will you be making a trip to see it in person? Tell us in the comments section below.